Grant le Riche


grantGrant is a top strategic marketing technology executive with 15 years experience of brand management consulting and leads the Media Evaluation and Verification business at The Argedia Group.

Grant has a proven history of partnering with many Global Fortune 100 brands including Adidas, Allstate Clorox, Dell, Diageo, J&J, Mondelez, Pernod Ricard, Rogers and Sonnet. His specialty is in advanced cross screen strategy, analytics, data, marketing technology & media audits, offering brands full accountability, transparency and maximum effectiveness of their marketing budgets.

Prior to joining the Argedia Group, Grant launched a number of successful Canadian brands including SAY Media and most recently TubeMogul Canada where he managed the business operations, product & growth strategy. He was an integral part of the founding team that took TubeMogul public on the NASDAQ in 2014, and then sold to Adobe in 2016. Over the years, Grant is a featured speaker at industry events, and regular columnist in Marketing Magazine, Media In Canada & The Association of Canadian Advertisers.

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