• Your business Is awesome. Your agency should be too.

    Canada's leading Agency Search and Management Consultancy for marketing and procurement

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Maximize Value From Agency Relationships

Simply put, we help marketers maximize value from all their agency relationships.

Based in Toronto and founded by chief problem solver, negotiator and pitch doctor – Stephan Argent. We’ve helped some of Canada’s biggest marketers maximize their investment through Agency Search and Agency Evaluation, Benchmarking and Contract Reviews. 

With a unique combination in both Agency and Client-side environments, hands-on Brand, Digital and Media expertise, Stephan brings a truly unique perspective to Agency Management Consulting. Follow our journey on Twitter @ArgediaGroup.

The Argedia Group is also a founding member of the Marketing First Forum – a global network of Agency Management specialists – leveraging common methodologies and expertise in local markets around the world.

M1F



We are proud to be affiliated with global partners TrinityP3.
We subscribe to 
The Association of Canadian Advertisers best practices.


Solutions

Agency Search and Selection

Agency Relationship Management

Contract and Financial Reviews

Agency Health Check

Cost Benchmarking

Calculators

  • "A great business partner who really knows
    how to adapt to clients’ true needs."

    - Craig Landry, Vice President Marketing, Air Canada -

Agency Search and Selection

The perfect pitch customized to your requirements.

Whether you’re looking for a best in class Advertising Agency, top Digital Agency, Media or PR agency, we have proven, best practice Agency Search processes that can be customized to your specific needs.

Some of Canada's leading brands, have used our services to help clarify requirements and define their needs including:

  • Air Canada
  • Lindt & Sprungli (Canada) Inc
  • Ontario Lottery & Gaming Corporation
  • Telus
  • Tim Hortons
  • Walmart Canada
  • "We've thoroughly benefited from your direction, challenge and market knowledge..."

    - Emma Fox, Chief Marketing Officer, Wal-Mart Canada -

Agency Relationship Management

When did you last evaluate your agency performance?

How often do you review your agency performance? Do you have the tools to undertake a full 360° Agency Evaluation Process and really uncover insights that can help pinpoint issues to maximize opportunities for improvement?

Using proprietary and customizable, online Agency Performance Evaluation tools, we can help you develop regular, practical assessments and benchmarks to identify the collaboration, alignment and performance of your key relationships.

  • "Great working with you... great job in helping us work through this; well handled."

    - Glenn Hollis, Vice President, Brand Marketing and Merchandising, Tim Hortons -

Contract and Financial Reviews

Is your agency contract still relevant?

When did you last review or renegotiate your agency contract? (Do you even know where it is?) When and how often should you conduct financial reviews? How do you engage your agencies to maximize the value they provide, and align them to deliver on your latest marketing and business objectives?

We work with clients to develop and / or update contracts that define and protect the interests of all parties and ensure problems and issues can be addressed expeditiously as they arise.

  • "We confidently recommended The Argedia Group at the highest levels of our organization."

    - Head of Corporate Marketing, Ontario Lottery & Gaming Corporation -

Agency Health Check

Get real insights on your incumbent agency.

Identify incumbent agency strengths and weaknesses using our Agency Health Check process. Pinpoint and map results across ten different metrics, providing an invaluable diagnostic on your incumbent agency, and how to improve and manage the relationship.

  • "We came to know The Argedia Group as our “pitch doctor” and he became an honorary member of our team."

    - Rudi Blatter, President & Chief Executive Officer, Lindt & Sprüngli (Canada), Inc. -

Cost Benchmarking

Are your competitors paying less than you?

Has your remuneration model kept pace with the changes in your marketing requirements and changes in today’s marketing industry? Are there opportunities for cost savings?

Because we have a deep understanding of the Canadian advertising agency landscape, as well as exposure to current best practices in cost and compensation structures, we can accurately benchmark your current remuneration model.

  • "The Argedia Group consistently exceeded our expectations…”

    - Janson Anderson, Senior Director - Marketing Communications & Customer Experience, SaskTel -

Case Studies & Testimonials

Their businesses are awesome. Now their agencies are too.

Latest Blog Posts

Your business is awesome. Your agency should be too.

10 Ways For Marketers To Save Money With Their Agencies

10 Ways For Marketers To Save Money With Their Agencies

One of the biggest challenges with marketers trying to save money – whether it’s with their agencies or not...

Programmatic Buying And Other Media Conundrums

Programmatic Buying And Other Media Conundrums

The media landscape has evolved dramatically in the last couple of years, thanks in no small part to technology...

How to have a great relationship with your media agency

How to have a great relationship with your media agency

ID Comms Joint CEO, David Indo looks at transforming behaviours to maximize the value of your media agency and...

Defining Best Practice In Agency Search

Defining Best Practice In Agency Search

  When it comes to defining best practice in agency search, I’m often asked to talk about what constitutes...

When it comes to media there are a lot of elephants in the room

When it comes to media there are a lot of elephants in the room

If you’re in any way associated with the marketing business, you’ve likely been aware of the unprecedented shift in...

How to Strengthen Long Standing Agency Relationships

How to Strengthen Long Standing Agency Relationships

It’s not uncommon for some marketers to have had agency relationships that have endured for decades. Whether this is...

10 Ways to Bridge the Marketing Procurement Gap

10 Ways to Bridge the Marketing Procurement Gap

I’m increasingly asked to work with procurement when undertaking an agency search – either to work on the search itself,...

What Clients Want (And How to Give it Before They Ask)

What Clients Want (And How to Give it Before They Ask)

Guest blogger Katherine Gougeon explores ideas for building a valuable, long-term agency relationship: Remember the rom-com plotline where the hero stumbles...

Latest News

  • RT @darrenp3: JUST RELEASED: The Advertising Agency Pitch Playbook - Peter Levitan & Co. with advice from @TrinityP3 @darrenp3 http://t.co/

    - argediagroup 3 days ago -
  • 8 Steps to a great relationship with your #media #agency: http://t.co/qvceILU0DS via @ArgediaGroup

    - argediagroup 3 days ago -
  • #Media has at last five elephants in the room: http://t.co/JRl39kzdig via @ArgediaGroup

    - argediagroup 4 days ago -
  • What clients want. (And how to give it before they ask): http://t.co/yon31TI3ja via @ArgediaGroup

    - argediagroup 4 days ago -
  • Not a cat. But it is a plane. And a massive brand partnership: #HelloKitty: http://t.co/2dhHnFW2Kb via @ArgediaGroup

    - argediagroup 4 days ago -

Pick My Brain

Want to improve your agency relationships? Got a unique situation? Go ahead - pick my brain – up to 30 minutes – no charge.

Ready To Improve Your Agency Relationships?

Your business is awesome. Your agency should be too.

Contact Info

  • +1 416-500-6530

  • Stephan Argent at stephan@argedia.com

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