• Your business Is awesome. Your agency should be too.

    Canada's leading Agency Search and Management Consultancy for marketing and procurement

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Maximize Value From Agency Relationships

Simply put, we help marketers maximize value from all their agency relationships.

Based in Toronto and founded by chief problem solver, negotiator and pitch doctor – Stephan Argent. We’ve helped some of Canada’s biggest marketers maximize their investment through Agency Search and Agency Evaluation, Benchmarking and Contract Reviews. 

With a unique combination in both Agency and Client-side environments, hands-on Brand, Digital and Media expertise, Stephan brings a truly unique perspective to Agency Management Consulting. Follow our journey on Twitter @ArgediaGroup.

The Argedia Group is also a founding member of the Marketing First Forum – a global network of Agency Management specialists – leveraging common methodologies and expertise in local markets around the world.

M1F



We are proud to be affiliated with global partners TrinityP3.
We subscribe to 
The Association of Canadian Advertisers best practices.


Solutions

Agency Search and Selection

Agency Relationship Management

Contract and Financial Reviews

Agency Health Check

Cost Benchmarking

Calculators

  • "A great business partner who really knows
    how to adapt to clients’ true needs."

    - Craig Landry, Vice President Marketing, Air Canada -

Agency Search and Selection

The perfect pitch customized to your requirements.

Whether you’re looking for a best in class Advertising Agency, top Digital Agency, Media or PR agency, we have proven, best practice Agency Search processes that can be customized to your specific needs.

Some of Canada's leading brands, have used our services to help clarify requirements and define their needs including:

  • Air Canada
  • Lindt & Sprungli (Canada) Inc
  • Ontario Lottery & Gaming Corporation
  • Telus
  • Tim Hortons
  • Walmart Canada
  • "We've thoroughly benefited from your direction, challenge and market knowledge..."

    - Emma Fox, Chief Marketing Officer, Wal-Mart Canada -

Agency Relationship Management

When did you last evaluate your agency performance?

How often do you review your agency performance? Do you have the tools to undertake a full 360° Agency Evaluation Process and really uncover insights that can help pinpoint issues to maximize opportunities for improvement?

Using proprietary and customizable, online Agency Performance Evaluation tools, we can help you develop regular, practical assessments and benchmarks to identify the collaboration, alignment and performance of your key relationships.

  • "Great working with you... great job in helping us work through this; well handled."

    - Glenn Hollis, Vice President, Brand Marketing and Merchandising, Tim Hortons -

Contract and Financial Reviews

Is your agency contract still relevant?

When did you last review or renegotiate your agency contract? (Do you even know where it is?) When and how often should you conduct financial reviews? How do you engage your agencies to maximize the value they provide, and align them to deliver on your latest marketing and business objectives?

We work with clients to develop and / or update contracts that define and protect the interests of all parties and ensure problems and issues can be addressed expeditiously as they arise.

  • "We confidently recommended The Argedia Group at the highest levels of our organization."

    - Head of Corporate Marketing, Ontario Lottery & Gaming Corporation -

Agency Health Check

Get real insights on your incumbent agency.

Identify incumbent agency strengths and weaknesses using our Agency Health Check process. Pinpoint and map results across ten different metrics, providing an invaluable diagnostic on your incumbent agency, and how to improve and manage the relationship.

  • "We came to know The Argedia Group as our “pitch doctor” and he became an honorary member of our team."

    - Rudi Blatter, President & Chief Executive Officer, Lindt & Sprüngli (Canada), Inc. -

Cost Benchmarking

Are your competitors paying less than you?

Has your remuneration model kept pace with the changes in your marketing requirements and changes in today’s marketing industry? Are there opportunities for cost savings?

Because we have a deep understanding of the Canadian advertising agency landscape, as well as exposure to current best practices in cost and compensation structures, we can accurately benchmark your current remuneration model.

  • "The Argedia Group consistently exceeded our expectations…”

    - Janson Anderson, Senior Director - Marketing Communications & Customer Experience, SaskTel -

Case Studies & Testimonials

Their businesses are awesome. Now their agencies are too.

Latest Blog Posts

Your business is awesome. Your agency should be too.

Most Popular Management Articles of 2014

Most Popular Management Articles of 2014

I find summarizing the most popular management posts of the year is a useful exercise for because it helps...

How The Industry Knows Whether You’re Naughty Or Nice

How The Industry Knows Whether You’re Naughty Or Nice

In the same way marketers check-out potential agencies before they think about working with them, make no mistake –...

Agency Relationships: Break Up Or Make Up?

Agency Relationships: Break Up Or Make Up?

If addressed early enough and managed proactively, most agency relationship issues are manageable. Like anything else, managing an agency...

Why do marketers really fire their agencies?

Why do marketers really fire their agencies?

This post is by Darren Woolley, Founder of our Australian partners at  TrinityP3. With his background as analytical scientist and...

Here Comes Programmatic Creative!

Here Comes Programmatic Creative!

Well, if you just dropped that cup of coffee you were holding, don’t worry – programmatic creative isn’t a...

Four Thoughts On Agency Relationship Management – Air Canada

Four Thoughts On Agency Relationship Management – Air Canada

“Four Thoughts” is a regular Argedia Group feature which invites high profile, Canadian marketers to share their thoughts on...

10 Great Chemistry Questions To Ask In An Agency Pitch

10 Great Chemistry Questions To Ask In An Agency Pitch

During most agency pitches, considerable emphasis is typically placed on the functional capabilities of the agencies you’re evaluating: Size,...

Where does your agency get great creative ideas?

Where does your agency get great creative ideas?

Where does your agency get creative ideas? How long should great creative ideas take? And how much should marketers...

Latest News

  • 5 Questions To Ask Your Potential Programmatic Vendors http://t.co/69J2Wad0Ol via @cmo_com

    - argediagroup 11 hours ago -
  • Five Issues Facing Madison Avenue in 2015 http://t.co/WBQJwJNSkh via @WSJ

    - argediagroup 1 days ago -
  • One extra step I don't mind taking a delay for In winter @ACAltitude http://t.co/0PxXk74NGV

    - argediagroup 3 days ago -
  • Whodunnit? The Mystery of the Sony Pictures Hack http://t.co/lCOtZ9xTb9

    - argediagroup 4 days ago -
  • Agency Websites: Who’s Your Target Audience? http://t.co/1GwrDoY8Cb via @ArgediaGroup

    - argediagroup 4 days ago -

Pick My Brain

Want to improve your agency relationships? Got a unique situation? Go ahead - pick my brain – up to 30 minutes – no charge.

Ready To Improve Your Agency Relationships?

Your business is awesome. Your agency should be too.

Contact Info

  • +1 416-500-6530

  • Stephan Argent at stephan@argedia.com

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