• Your business Is awesome. Your agency should be too.

    Canada's leading Agency Search and Management Consultancy for marketing and procurement

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Maximize Value From Agency Relationships

Simply put, we help marketers maximize value from all their agency relationships.

Based in Toronto and founded by chief problem solver, negotiator and pitch doctor – Stephan Argent. We’ve helped some of Canada’s biggest marketers maximize their investment through Agency Search and Agency Evaluation, Benchmarking and Contract Reviews. 

With a unique combination in both Agency and Client-side environments, hands-on Brand, Digital and Media expertise, Stephan brings a truly unique perspective to Agency Management Consulting. Follow our journey on Twitter @ArgediaGroup.

The Argedia Group is part of a global network of Agency Management specialists, leveraging common methodologies and expertise in local markets around the world.

M1F



We are proud to be affiliated with global partners TrinityP3.
We subscribe to 
The Association of Canadian Advertisers best practices.


  • "A great business partner who really knows
    how to adapt to clients’ true needs."

    - Craig Landry, Vice President Marketing, Air Canada -

Agency Search and Selection

The perfect pitch customized to your requirements.

Whether you’re looking for a best in class Advertising Agency, top Digital Agency, Media or PR agency, we have proven, best practice Agency Search processes that can be customized to your specific needs.

Some of Canada's leading brands, have used our services to help clarify requirements and define their needs including:

  • All Clients
  • "We've thoroughly benefited from your direction, challenge and market knowledge..."

    - Emma Fox, Chief Marketing Officer, Wal-Mart Canada -

Agency Roster Management

Multiple agencies? Multiple challenges?

Do you have multiple agencies on your roster? How do you manage multiple agency relationships to ensure they’re aligned towards expectations, roles and respective responsibilities?

We can help evaluate the capabilities of your current agencies and optimize a structure that best meets your requirements and budget, for maximum performance and improved results.

  • "Great working with you... great job in helping us work through this; well handled."

    - Glenn Hollis, Vice President, Brand Marketing and Merchandising, Tim Hortons -

Contract and Financial Reviews

Is your agency contract still relevant?

When did you last review or renegotiate your agency contract? (Do you even know where it is?) When and how often should you conduct financial reviews? How do you engage your agencies to maximize the value they provide, and align them to deliver on your latest marketing and business objectives?

We work with clients to develop and / or update contracts that define and protect the interests of all parties and ensure problems and issues can be addressed expeditiously as they arise.

  • "We confidently recommended The Argedia Group at the highest levels of our organization."

    - Head of Corporate Marketing, Ontario Lottery & Gaming Corporation -

Agency Health Check

Get real insights on your incumbent agency.

Identify incumbent agency strengths and weaknesses using our Agency Health Check process. Pinpoint and map results across ten different metrics, providing an invaluable diagnostic on your incumbent agency, and how to improve and manage the relationship.

  • "We came to know The Argedia Group as our “pitch doctor” and he became an honorary member of our team."

    - Rudi Blatter, President & Chief Executive Officer, Lindt & Sprüngli (Canada), Inc. -

Cost Benchmarking

Are your competitors paying less than you?

Has your remuneration model kept pace with the changes in your marketing requirements and changes in today’s marketing industry? Are there opportunities for cost savings?

Because we have a deep understanding of the Canadian advertising agency landscape, as well as exposure to current best practices in cost and compensation structures, we can accurately benchmark your current remuneration model.

  • "The Argedia Group consistently exceeded our expectations…”

    - Janson Anderson, Senior Director - Marketing Communications & Customer Experience, SaskTel -

Latest Blog Posts

Your business is awesome. Your agency should be too.

Clients May Be Shooting Themselves In the Foot With Demands For Extended Payment Terms

Clients May Be Shooting Themselves In the Foot With Demands For Extended Payment Terms

ID Comms founder and Joint CEO, Tom Denford analyzes the impact of extended payment terms on agencies and the...

Navigating the Future of Digital: McDonald’s Canada’s Hope Bagozzi

Navigating the Future of Digital: McDonald’s Canada’s Hope Bagozzi

In our ongoing series, Stephan Argent, CEO of The Argedia Group, and Ari Aronson, Founder of Ari Agency interview...

3 Ways To Avoid an Agency Review

3 Ways To Avoid an Agency Review

Whether you’re a marketer or an agency, chances are you’ve got better things to do than start or participate...

Navigating the Future of Digital: Boston Pizza’s Alex Green

Navigating the Future of Digital: Boston Pizza’s Alex Green

Stephan Argent, CEO of The Argedia Group, and Ari Aronson, Founder of Ari Agency interview senior marketing executives from major Canadian...

When agency pitches fail – seriously fail

When agency pitches fail – seriously fail

This post is by Darren Woolley, Founder of our Australian partners, TrinityP3. With his background as analytical scientist and creative problem...

Agency Search And The Corporate Psychiatrist

Agency Search And The Corporate Psychiatrist

One of the most important lessons we’ve learned as agency search consultants is that it’s more valuable not to...

When money talks in a pitch, why does everyone else shut up?

When money talks in a pitch, why does everyone else shut up?

This post is by Nathan Hodges, General Manager of our Australian partners at TrinityP3. Nathan applies his knowledge and creativity to the...

Why Beating Agencies Over The Head Is A Really Bad Idea

Why Beating Agencies Over The Head Is A Really Bad Idea

Two years ago, I wrote an article entitled, “The Race To Zero” and the British Government’s ludicrous e-auction process...

Latest News

  • That's the last time @QuickBooksCA tricks me into a new product offering. Two thumbs way down.

    - argediagroup 21 hours ago -
  • Are Clients Shooting Themselves In the Foot Demanding Extended Payment Terms? http://t.co/HkYAp8YxFY via @IDComms

    - argediagroup 3 days ago -
  • P&G to consolidate agencies: http://t.co/2xbFNzjWj4 via @StrategyOnline

    - argediagroup 3 days ago -
  • Navigating the Future of Digital: McDonald’s Canada’s Hope Bagozzi http://t.co/IkyLWtNX4f via @ArgediaGroup @McD_Canada @Marketing_Mag

    - argediagroup 4 days ago -
  • Oh good. My 14 page #confusionbilling has arrived from Rogers. @RogersBuzz how does your tweaked branding improve customer experience again?

    - argediagroup 4 days ago -

Pick My Brain

Want to improve your agency relationships? Got a unique situation? Go ahead - pick my brain – up to 30 minutes – no charge.

Ready To Improve Your Agency Relationships?

Your business is awesome. Your agency should be too.

Contact Info

  • +1 416-500-6530

  • Stephan Argent at stephan@argedia.com

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