Your business Is awesome. Your agency should be too.

Canada’s leading Agency Search and Management Consultancy for marketing and procurement

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Maximize Value From Agency Relationships

Simply put, we help marketers maximize value from all their agency relationships.

Based in Toronto and founded by chief problem solver, pitch doctor and negotiator – Stephan Argent, we’ve helped some of Canada’s biggest brands maximize their marketing investment through:

Agency Search
Agency Evaluation
Ad Cost Checker
Cost Management
Contract Reviews
And this too

With a unique combination of experience in Agency and Client-side environments, hands-on Brand, Digital and Media expertise, we bring a truly unique perspective to Marketing and Agency Management Consulting.

Check out what some of our clients have to say

The Argedia Group is part of a global network of Marketing and Agency Management specialists – leveraging common methodologies and expertise in local markets around the world.


We are proud to be affiliated with global partners TrinityP3.
We subscribe to The Association of Canadian Advertisers best practices.



“Stephan and his team brought invaluable clarity and guidance in a time where emotions, business priorities and objective decision making get blurred.”

Anne-Marie LaBerge, Vice President, Marketing Communications,TELUS

Agency Search

The perfect pitch process customized to marketer requirements

Whether you’re looking for a best in class Advertising Agency, top Digital Agency, Media or PR agency, we have proven, best practice Agency Search processes that can be customized to your specific needs.

Some of Canada’s leading brands, have used our services to help clarify requirements and define their needs including:

“The Argedia Group are highly skilled at leading complex Media AOR reviews.”

Shelagh Stoneham – Senior Vice President, Marketing, Shoppers Drug Mart

Agency Evaluation

Get real insights on your incumbent agencies

How often do you review your agency performance?  Do you have the tools to undertake a full 360° Agency Evaluation Process and really uncover insights that can help pinpoint issues to maximize opportunities for improvement?

Using proprietary and customizable, online Agency Performance Evaluation tools, we can help you develop regular, practical assessments and benchmarks to identify the collaboration, alignment and performance of your key relationships.

And for a deep dive on your incumbent agency, our Agency Health Check service pinpoints and maps results across different metrics, providing an invaluable diagnostic on your incumbent agency, and how to improve and manage the relationship.

“A great business partner who really knows how to adapt to clients’ true needs.”

Craig Landry, Vice President Marketing, Air Canada

Check agency costs

Calculate and benchmark your agency rates

Ad Cost Checker is an advertising cost benchmarking calculator that allows you to statistically benchmark the hour rates and fees for creative, media, digital, design and advertising production.

Ideal for:

  • Advertising agencies to check their rates against the market
  • Advertisers to determine where agencies benchmark against their competitors
  • Procurement to independently benchmark current or proposed agency rates

And all in less than 10 ten minutes to download a report



“The Argedia Group consistently exceeded our expectations…”

Senior Director – Marketing Communications & Customer Experience, SaskTel

Cost Management

What should you be paying for agency services?

Has your remuneration model kept pace with the changes in your marketing requirements and changes in today’s marketing industry? Are there opportunities for cost savings?

Because we have a deep understanding of the Canadian advertising agency landscape, as well as exposure to current best practices in cost and compensation structures, we can accurately evaluate, benchmark and help you manage current remuneration model.

“We confidently recommended The Argedia Group at the highest levels of our organization.”

Head of Corporate Marketing, Ontario Lottery & Gaming Corporation

Contract and Financial Reviews

Is your agency contract still relevant?

When did you last review or renegotiate your agency contract? (Do you even know where it is?) When and how often should you conduct financial reviews? How do you engage your agencies to maximize the value they provide, and align them to deliver on your latest marketing and business objectives?

We work with clients to develop and / or update contracts that define and protect the interests of all parties and ensure problems and issues can be addressed expeditiously as they arise.

“We came to know The Argedia Group as our “pitch doctor” and he became an honorary member of our team.”

Rudi Blatter, President & Chief Executive Officer, Lindt & Sprüngli (Canada), Inc.

And this too

Yes, but we’ve got other problems…

We know that not all agency management issues fit neatly into individual categories and your own circumstance may be completely unique or seemingly unsolvable. From internal communication issues, KPI development, agency disconnects to agency turf wars – we can likely help find a solution.



Let’s Talk

Ready to talk about maximizing value from your agency relationships?

 +1 416-500-6530
 Stephan Argent at

Your business is awesome. Your agency should be too.